Why We Loved Being at The Coffee Innovation Expo
The 26th and 27th of September saw Coffee Shop Innovation take over the Excel Centre in London. The trade show saw a multitude of companies from Point of Sale systems like us to vegan meat stands, and everything in between, demonstrate their products and show potential customers what they have to offer.
If you were looking to update your point of sale system for you hospitality business, our stand was the place to be. Our EPOS consultants provided customers with on the spot demonstrations as well as detailing why our product would work for their business. As well as this, Nobly also hosted a seminar where visitors were able to listen to our business consultants explain Nobly’s story and why our product is perfect for the hospitality industry. This also gave customers another opportunity to talk our consultants during the Q&A session.
The trade show provided the opportunity to interact and talk with so many potential and actual customers face-to-face. From a marketing perspective this was great as customers felt free to discuss their needs and goals for their business. If they love your company and products, they tell you, and tell you why. If they don’t love your company they’ll tell what you need to improve. It was like a monster focus group, except you are simultaneously generating valuable sales leads.
We thoroughly enjoyed our time at the Coffee Innovation Exhibition and will most certainly being attending the next exhibition!