Sarah Jupp

Business Development Manager - Soil Association Certification

Soil Association Certification is the UK’s leading organic certifier offering a huge range of organic and sustainable certification schemes across food, farming, catering, health and beauty, textiles and forestry. Our symbol is on 70% of sustainable organic products.

The organic market is bigger than ever before (£2.2bn), and organic in foodservice is one of the fastest growing sectors (up 10% last year). Organic has become a signpost to health and provenance, and diners are increasingly looking for organic when eating out. Soil Association research reveals that 48% of people don’t feel that there are enough places serving sustainable or ethically sourced dishes, with 43% stating that having organic food on the menu makes a restaurant more appealing.

Sarah supports restaurants and cafes that source organic ingredients through the UK’s only organic award for restaurants and cafes, Organic Served Here.

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