Coffee Shop Innovation Expo logo

19 & 20 OCT 2022

ExCeL LONDON

Strawbar

Neither an aperitif nor a digestif and most definitely not to be confused with the now ubiquitous fruit-flavoured gins and liqueurs that are currently crowding the market, Strawbar is a true pioneer, best enjoyed in cocktails or, for the most courageous cool-hunters, on the rocks for an unforgettable imbibing experience.

Strawbar was created by the Phi Group which was established in 2018 to distil unique new spirits from local fruits and introduce bold, clean flavours to the bar, spirit and mixology world in limited edition quantities.

Phi Group Lead Distiller, Maria Gougousi, says:
`We were originally inspired to make a distillate using an overlooked strain of nutrient-rich strawberries that specifically grow in the north west region of Greece - an area that is currently experiencing a period of high unemployment and financial instability. We particularly wanted to support and promote the local produce that nature has provided while helping the local economy. Following an intense period of research and development, Strawbar combines the properties of a distilled product with the flavour and aftertaste of strawberries, which we believe makes it unique. We are delighted with the feedback Strawbar has received so far, and believe that we are on a very fruitful journey that will take our original inspiration to many discerning individuals and bars around the world.`

Strawbar Origin and Strawbar Platinum are the first in a collection that will develop to introduce further fruit-based spirits to an international market ripe for being shaken and stirred in a new way.

What the experts say:

`Strawbar Origin is a smoky, textured, eau de vie spirit distilled from organic strawberries with intense aromatics and a finish of sweet berry compote`
`Strawbar Platinum is a racy, tangy spirit with pungent jammy aromas, pepper spice and a rich characterful mouth feel`

Ben Franks, Brand Ambassador, wine and spirits specialist and international drinks trade marketing consultant.

Tel: 07866407657

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