Coffee Shop Innovation Expo logo

19 & 20 OCT 2022


Making Takeaways Healthier

You’ll find more than 50,000 restaurants across the UK on Just Eat, serving over 100 different cuisines from all over the world. It’s a huge food network that gives our customers choice and one of the trends we are seeing is customers opting for healthier options in growing numbers.

The UK government has said it will ban advertising foods and drinks high in fat, salt, and sugar (HFSS) on TV before 9pm by the end of 2022. It’s possible this could extend to online advertising too.

From working with our Restaurant Partners to make their menus healthier, to helping our customers make healthy food swaps, we’ve already done lots of great work together.


  1. We teamed up with the British Takeaway Campaign to launch the Takeaway Toolkit, a guide for restaurants who want to make healthy changes, but don’t know where to start
  2. We’ve made it easier for customers to find great choices. In fact – customers can now search by ‘healthy’.


  1. Offer more plant-based options.

We’ve seen a big increase in the amount of vegan and vegetarian dishes ordered on Just Eat in the last year. So adding some of these to your menu is an easy win.

Try replacing the meat in your dishes with ingredients like jackfruit and pea protein, seitan, tempeh, and soya, or simply add more vegetables to the recipe.

  1. Bring out a ‘build your own’ dish.

The trend of personalised nutrition has been evolving for years. This includes the growth in demand for “made to order” or “build your own” that allows customisation. People want the opportunity to customise their meal so it feels personal to them (e.g. mix and match options of salad and pizza). It also caters to preferences for certain food groups.

So try to give your customers control over their nutrition by offering options on their orders. Whether that’s choosing their own pizza toppings, building their own burrito, or personalising a poke bowl.

  1. Cut back on sugar

Consumers are paying more attention to the amount of sugar there is in the food and drinks they’re buying. As added sugar isn’t essential for a healthy diet, customers are taking more time to read nutrition labels, cutting back on the sweet stuff and actively looking for products that have reduced sugar in their recipes.

Why not start offering more sugar free drinks or testing out how your recipes work with less sugar?

Full toolkit can be found here:

Not on Just Eat? Sign up here: