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19 & 20 OCT 2022


Ross Pyres: Speaking at the Coffee Shop Innovation Expo

Ross Pyres

Global Head of Technology at Pret A Manger

Coffee as a service - How Pret brought coffee subscription to market in 4 weeks

As UK restrictions started to lift in Summer 2020 a dedicated ideation team settled on subscription as one way to transform Pret''s relationship with its customers, and set an ambitious target for launch. This is the story of the 4 weeks that followed, from whiteboard sketch to regional pilot, to national launch.