Coffee Shop Innovation Expo logo

19 & 20 NOV 2019

ExCeL LONDON

Zapaygo

Pink Chai Ltd

Pink Chai....First product of its kind in the World
The idea for producing readymade Pink Chai came to Director Mohammad Asif in late 2013 after visiting the home of a family friend and tasting the Chai that his mother made. Asif asked his mother to teach him and soon became an expert. The household had gradually become known in the community for the rich homemade Chai. The idea of a readymade Pink Chai that saves the consumer all the hassle of sourcing the right tea-leaves and performing the lengthy `hit and miss` brewing process of getting the correct balance of flavours was instantly appealing. Particularly because as far as we knew, this product in a readymade form didn`t already exist on supermarket shelves or in restaurants.
Asian (Pakistani/Indian) communities can now be found across the globe, from Europe, Australia to South Africa, the USA and Canada. Within these communities, the taste of genuine Pink Chai is extremely popular with all ages. However, the process of brewing it is a skill that only some possess. Yet there is still no readymade Pink Chai available anywhere. Therefore, there is clearly a demand for a high quality readymade Pink Chai within the Pakistani/Kashmiri/Indian community everywhere. There is also currently a global rise in the public interest in specialist/exotic teas, which suggests a lot of potential interest within the non-Asian market who are still largely unaware of Pink Chai.
The other reason for a lot of potentially universal interest in Pink Chai is the fact that the tea used to make it is a green tea, which brings with it all the associated health benefits as well as the delicious taste.
Pink Chai`s pricing strategy is to sell Pink Chai as a premium, exotic tea, set at a price that people from all `walks of life` can afford on a regular basis. However, the carton has been very carefully designed to fit a category of high-end, high-priced drinks, thereby giving it a real prominence on the shelf next to largely average looking products and making the customer feel like they`ve found a `high-end` product at a very competitive price.
PINK CHAI IS MADE WITH GREEN TEA WHICH HAS MANY HEALTH BENEFITS
PINK CHAI SHELF LIFE IS 12 MONTHS
PINK CHAI DOES NOT HAVE TO BE REFRIDGERATED AND CAN BE STORED AT AMBIENT TEMPERATURES
PINK CHAI IS A READYMADE PRODUCT NO PREPARING ONLY TO HEAT OR CHILL
PINK CHAI IS THE FIRST OF ITS KIND IN THE WORLD IN THE READY TO DRINK FORMAT
PINK CHAI IS FOR VEGETERIANS
PINK CHAI IS HALAL PRODUCT


The idea behind Pink Chai is to provide THE WORLDS FIRST PINK CHAI, READY TO DRINK......JUST HEAT/OR CHILL & SERVE.

Tel: 07482315213

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