rCUP is a reusable travel mug designed to be functional anywhere, everywhere and be used for a long, long time.
By reinventing rubbish, rCUP is one of a new generation of products from circular design expert's 'ashortwalk' that is funding a sustainable solution to global waste.
ashortwalk make apparently useless materials, destined for landfill, into genuinely useful, sustainable and well designed products.
This is called `closed loop` or `circular` design which contributes to the circular economy of recycling, reusing and reducing waste. We believe that circular design can and will change the world. It is a long term solution.
By designing and manufacturing rCUP from used cups we have stimulated the demand for the once worthless used disposable paper cup. This demand increases the value of used paper cups, which enables recycling firms to invest in the infrastructure required to recycle them.
For us, waste materials are both a challenge and an opportunity, not just to talk about a more sustainable future, but to participate in its creation.
Tel: 01872 575000